On November 6, Yu Minhong posted a message on the online platform confirming Sun Dongxu's resignation.他表示：“我和东旭都是东方精选（1797.HK）的创始人，最近东旭因个人原因提出不再继续工作，我鼓励他坚持下去，相信公司会越来越好，也希望他未来在适当的时候回归管理层。但经过深思熟虑，他还是想离开。帮助俞敏洪打造了一半直播电商那块业务的人，也是受此次事件影响的人之一。”这场持续了近两年的闹剧，始于东方精选控股有限公司独立后的第二波“结局”，2023年，“新东方在线科技控股有限公司”变更为“东方精选控股有限公司”。the Hong Kong Stock Exchange on December 27 of that year that Oriental's choice would no longer operate in the field of online education and become a specialist operated product and live broadcast business operator. From the internal incubation business to the independent listing, the success of the Oriental selection cannot be separated from the popularity throughout 2022. The overwhelming reason for the popularity is the host Dong Yuhui spreading spread, while the covert level lies in Sun Dongxu's continuous investment in the front end of the supply chain.俞敏洪曾多次公开强调孙东旭在产品选型和产品质量控制方面的能力。 In June 2022, Sun Dongxu, who was then CEO of Oriental Selection, emphasized in an interview with China Business News that the choice of Oriental is not a live broadcast company or an MCN producing organization, but an agricultural product technology company and cultural communication company.今天，俞敏洪继续努斯推动了这一定位，但直播文化和明星粉丝文化对东方精选的影响，仍然导致董宇辉离开，宇辉独立，东方精选股价上涨，现在孙东旭辞职。 In December 2023, the internal conflicts in the Oriental selection quickly exploded and expanded. “小论文”事件发生，孙东旭道歉，东方精选董事会免去孙东旭执行董事兼CEO职务。 However, the fan didn't buy itbase.直到2024年7月，董宇辉宣布与惠佩尔独立运营，东方精选股价持续下跌。截至目前，东方精选股价为21.44港元，较2023年12月29日75.55港元高点下跌71.62%。董宇辉离开一年多后，东方精选曾尝试改变。 In terms of financial performance, Oriental Selection's annual results for the fiscal year 2025 show that the company has encountered many unexpected difficulties in the three years since the transformation of the business. In fiscal year 2025, which is of great significance to the company, net income from continuing operations (i.e., self-operated products and live broadcast e-commerce business) decreased by 32.7% year-on-year from 6.5 billion yuan to 4.4 billion yuan; Ang net profit turned positive from a loss in the first half of fiscal year 2025, achieving a net profit of 6.2 million yuan.其负面影响仍在探讨中。本财年，东方精选GMV同比下滑39.2%，由上一财年的143亿元降至87亿元。 GMV的降低带动了自营产品的库存成本和物流成本，使得公司财务年度总收入成本同比下降38.2%至30亿元，而毛利润也同比下降17%，从1.7亿元至14亿元。如今，东方精选的业务主要集中在自助产品、多平台策略以及付费会员体系的建立上。多家券商机构均评价GMV拐点加强，看好长期增长。但短期来看，东方精选的电商业务仍面临诸多挑战。第三方机构数据显示，东方精选今年平均销售额在750万至1000万元之间，而和惠同行今年平均销售额在2500万至5000万元之间。东方的选择需要尽快建立有效的主播梯队模式和品牌运营，以提高公司的营收预期。另外，如果聚焦电商零售坐标系，东方精选还面临着“产品驱动”领域的挑战，包括品类方面。东方精选仍以农产品为主，频率已经很高，但毛利较低，亏损较高；供应链规模方面，公司需要完善区域中央仓和前置仓网络，降低冷链物品成本；在会员体系建设方面，相比SAM和Costco，东方之选还缺乏线下体验和高端品​​牌知名度建设。一年多来，董宇辉离开的影响逐渐得到解决。在俞敏洪今日发文之前，孙东旭已离开管理职务一段时间。不过，身兼多职的俞敏洪若想在直播电商红海中成功掌舵，完成外界期待的“平滑转型”，仍需要构建包括高管和主播团队在内的稳定组织架构。 （本文来自第一财经）返回搜狐查看更多